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“Vision is the art of seeing what is invisible to others.”
Creation and art direction of ARCHPL, a streetwear brand for the ambitious youth. Creation of storyboard before photo shooting, containing the accessories and decor to use. Casting organization and selection of models to represent the brand.
Direction of photography, direction of models, scene agencement, model stylism, photo editing.
Using the photos to create an engaging strategy on social networks. Community enlargement since 0 to 13k followers.
ARCHPL
2016-2018
Creation of colorful, original and engaging content for social network, to create interactions and reactions.